This is Tori, a few months ago I got the opportunity to capture Tori’s beautiful essence at the Northern Beaches of Sydney. It took a little while for Tori to open up and relax in front of my camera, even though she is a pro in front of the Video camera she was self confessed at clamming up for still shots. We soon got chatting and the connection between us deepened. I had known Tori for around a year before the shoot but only through Facebook as we had connected previously through group chats and becoming ‘friends’ on Facebook. It’s so nice when you can finally connect with like minded women in the flesh!
After showing Tori a few moves for the camera and relaxing her through my terrible mum jokes, she started to shine! She started to have fun and relax into the space of joy and happiness and really allowed her truth to shine through.
Tori teaches female entrepreneurs how to grow their business through the use of video. Video is the strongest medium for engagement, traction and reach. It allows you to connect with heart & convert with ease. It is both an opportunity and essential skill in online business, whatever your stage.
Do you procrastinate around filming or do you ‘shoot n hope’? Sadly, neither convert your view time to clients. Grab my free guide to guide you through YOUR best next step with filming biz videos.
She believes that sound strategy and genuine client connection does more for your camera confidence than good hair. The purpose of video is NOT know, like, trust. If you think it is (as many ‘video gurus’ teach!), grab Tori’s free guide HERE for another perspective that will make hitting record WORTH IT.
In a day as a graphic designer and photographer, I work with many different file types from JPGs to Illustrator files. Because I spend most of my days engrossed in a world of graphics, drawings, photos and different applications, I often forget that all of these different types of file formats can be quite overwhelming and confusing for some of my clients who have little to no computer skills or experience.
Unless you are a graphic designer, chances are you’ve never needed to understand things like what the difference between a TIF from a PDF or a PSD is. While the large variety of file formats may seem overwhelming, there is a method to the many forms! Here is a link download the sheet where it explains it all for you!
I have such a wonderful life, so blessed being able to capture my dear friend and yes I say friend as Mitlé Southey had been an acquaintance, then a client and now a friend and it seems I’m even luckier as most of my dear clients have become my close friends and some even start to feel like family.
This is a photography session I captured back in September, I really strive to capture my clients in their soulful essence and I feel this was just how it was for Mitlé Southey thank you for letting me capture you in your inner light and essence. These photos were taken on Coolum Beach on the Sunshine Coast. \\
I also transformed Mitlé’s website from one of lacking direction and flow and we added graphics onto the images to create a brand and ease that ooses her personality and vibe. I can’t wait to show you what we have created, it will be released very soon.
I just love the way the sun kisses the sand and the mirror that the ocean creates all these synchronicities create the perfect environment for a photography session!
Here are some slides we created for the website… sneak peek!
It’s in the Centre of Victorian Countryside with it’s frosty mornings and clean crisp air that’s a far stretch from the Sunshine Coast weather that I am used to. However the saying goes home is where the heart is. You see I have my little family here in the Sunshine Coast which is definitely where my main love, heart and soul lives. However having family over 2000kms away makes that place also feel like home.
In June I went on my annual holiday to Victoria to see my family, little did I know this was one of the last times I would spend with my beloved Pa my grandfather. Who was more than a grandfather he was my father when there was no other there for me. We were mates, best of mates. You know those rare people you just understand, you don’t even need to talk just being there and you get each other! Well he was definitely one of those to me and I know I was the same to him.
A story that goes around my family of when I was five years old, living in a Milk Bar my grandparents owned I used to get an ice-cream everyday well almost… It was a cornetto/drumstick! The very best, perks of living in your own Milk Bar. Anyway I went to ask my mother for an Ice-Cream – She said no. I went to my Nan – she said what did your mother say? Well no then. And lastly, crying off I went to Pa. As he scooped me up in his arms what’s the matter darling, I want an ICE CREAM! Which one lets go pick one out! This was us it was me and you against the world. Its actually 4 weeks to the day today that my world came to halt and I had that phone call that you’re no longer in your physical body. My spirits okay but my humaness has it’s moments where I can’t cope. We were so lucky to have been able to spend a few days with you. Fun family time, I know you enjoyed this day as much as everyone else. This ones for you Robin, my hero who now has wings!
Here is one of the very first photos I took, and below is the last photo of you and it happened to have me in it with you! A memory I will cherish forever. Until we meet again my friend.
Moments that last a lifetime.
So now to cheer us all up here are the residence of my Aunty’s farm the Goats! Some great personalities these girls have!
Big MUMMA!
Don’t take for granted those around you, you might not have as long as you think you do with them! Much love to you!
Whats the difference between my logo and my brand?
Why is my new logo not doing much for me?
Everyone knows what a logo is. It’s that shape companies use to represent their company; like the McDonald’s golden arches (M), the Nike tick or Coca-Cola words. But what’s branding exactly?
Branding is a more holistic perspective of how your customers experience your company. Branding helps the business create the desire to want to work with your company. While a logo is only a small simple mark, a brand includes every single touch-point your potential customers have with your company.
Let’s use Coca-Cola as an example and consider the differences between a logo and a brand.
Logo on its own.
Advert with their style in mind. As you see here and below all the content and designs are different key messages but similar in their consistency with fonts, colours and imagery.
Coca-Cola’s logo is the welded words. It’s a nice clean shape that is easy recognised. The name Coca-Cola came from one partner Frank M Robinson, suggested the name Coca-Cola, believing that “the two Cs would look well in advertising” . It’s very nice, but alone it wouldn’t do much for you.
Coca-Cola’s branding includes its commercials, sports celebrity endorsements, product packaging, store signage design, product placement on tv and in movies, sponsorships, in-store graphics, bottle design, the music in its videos, the design of its website, print ads, product photography, technology, social media presence and so on.
So, why does it matter? Why should I care that my designer also does branding and not just logo design?
Here’s why: your customers don’t experience your company from just a logo floating to them in a white Matrix-like void.
They experience your brand through your website, or your menu or your product packaging or your advertising. It’s important that the design company that is working on your logo understands that your logo is just one small part of a large collection of graphics that you will be presenting to your clients.
Unfortunately, this is where many business owners go wrong and only invest in the small part of getting a logo designed.
Business branding is essentially ‘how’ a business wants to be seen by clients.
DESIGN AND BRANDING
The key value of business branding is to achieve point of difference from competitors.
Keep these five points in mind when building your branding
Research, analysis and competitor review
Strategic brand development
Targeted brand design
Consistent brand communication across all visual media forms
Feedback, performance review and maintenance
Business branding must be sustainable and ongoing. Strategy and design unite to deliver real values that resonate with your clients. Business branding is a practical and cohesive ‘action plan’ to build business success.
Here at Emepic, I work mostly with intuitive souls that want more than just a logo, they want the essence of who they are to shine through their branding and photography. I offer a full complete branding package delivered to you with specific healing before we do the design and photography to ensure you are ready and no fear blocks will pop up at you.
The work I do is very profound in, it’s what you’ve been waiting for and I find some people are confronted by the work as it’s a shift within them really asking them to step up into who they are and show the world what they can deliver. If you’d like more information please contact me on emma@emepic.com.au or 0437 216 742.
